An influencer agency
We find the right creators for your brand, run the campaign, and send you a clear update every Monday.
Built for creators on
YouTube
TikTok
Instagram
Twitch
Made for collaboration
Good work.
Great partnerships.
More creating. Less chasing. We handle the briefs, coordination and payments, so you can focus on the work.
Join as a creator →
You received a payment of £5,000.00 for Spring Coastal Escapes.
You received a payment of £1,500.00 for Northern Coast Stays.
You received a payment of £720.00 for Day Trips by Train.
The creator economy keeps growing.
Brands are investing more in creators. The opportunity needs a clear brief, the right people and reporting that makes sense of what happens next.
- U.S. creator ad spend growth, 2021–2024
- 2.1×
- Global creator economy potential by 2027
- $480bnGoldman Sachs projection, 2023
U.S. creator advertising spend
US$ billions · 2021–2025
- 2021$13.9
- 2022$18.4
- 2023$22.1
- 2024$29.5
- 2025*$37.1
View chart data
| Year | US$bn | Basis |
|---|---|---|
| 2021 | 13.9 | Historical estimate |
| 2022 | 18.4 | Historical estimate |
| 2023 | 22.1 | Historical estimate |
| 2024 | 29.5 | Historical estimate |
| 2025 | 37.1 | Forecast |
Sources: IAB / Advertiser Perceptions, November 2025 (U.S. advertising estimates; 2025 is a forecast) and Goldman Sachs Research, April 2023 (global creator-economy projection). These describe different market measures.
How it works
You approve. We do the rest.
Brief us on a call
We set up the campaign together: what to show, where, and when.
Pick your creators
We shortlist creators who have already said yes to the brief.
Review every draft
Watch the content and leave clear feedback, with two revision rounds as standard.
Get Monday updates
Numbers and a walkthrough each week, then a recap at the end.
Why Honey Creators
Creator marketing, without the admin.
Finding creators, agreeing fees, chasing drafts and pulling reports together takes work. We handle the coordination and keep you in control.
| The job | Doing it yourself | With Honey Creators |
|---|---|---|
| Finding creators | Research profiles, contact creators and check availability | A shortlist of creators who have already said yes |
| Agreeing fees | Negotiate separately with each creator | Every fee agreed before you approve the shortlist |
| Briefs and agreements | Prepare and organise each creator’s documents | A clear brief and an agreement for every creator |
| Reviewing drafts | Collect videos and keep track of feedback | Videos and feedback together, with changes agreed directly |
| Reporting | Gather results and build your own reports | A Monday update with numbers and a short walkthrough |
| Paying creators | Manage individual invoices and payments | Invoices on your agreed payment schedule |
| Your role | Coordinate every step of the campaign | Approve the creators, review the work and stay informed |
- Finding creators
- Doing it yourselfResearch profiles, contact creators and check availability
- With Honey CreatorsA shortlist of creators who have already said yes
- Agreeing fees
- Doing it yourselfNegotiate separately with each creator
- With Honey CreatorsEvery fee agreed before you approve the shortlist
- Briefs and agreements
- Doing it yourselfPrepare and organise each creator’s documents
- With Honey CreatorsA clear brief and an agreement for every creator
- Reviewing drafts
- Doing it yourselfCollect videos and keep track of feedback
- With Honey CreatorsVideos and feedback together, with changes agreed directly
- Reporting
- Doing it yourselfGather results and build your own reports
- With Honey CreatorsA Monday update with numbers and a short walkthrough
- Paying creators
- Doing it yourselfManage individual invoices and payments
- With Honey CreatorsInvoices on your agreed payment schedule
- Your role
- Doing it yourselfCoordinate every step of the campaign
- With Honey CreatorsApprove the creators, review the work and stay informed
For brands
Nothing upfront. One price per campaign.
- Travel, lifestyle, food, beauty, tech and more
- Creators on Instagram, TikTok and YouTube
- Flexible campaign invoices, paid by bank transfer
For creators
Brand deals, without the chasing.
- See the fee before you say yes
- Two revision rounds as standard, written into your agreement
- Paid by bank transfer within 7 days of your agent releasing your payout
FAQ
Questions, answered.
How much does a campaign cost?
The price depends on the brief, creators, deliverables and usage rights. You agree the scope and campaign price with your agent before proceeding. Your agent agrees the payment schedule with you, including upfront, instalment or final invoices.
Is there a minimum spend?
Tell us your scope and timing on the kickoff call. Your agent will confirm what is possible and the price for the proposed campaign.
How do you choose creators?
We shortlist around your brief, audience and deliverables. Creators read the brief and agree to the fee before being shared with you. You decide which creators to approve.
How long does it take?
Timing depends on the brief, creator availability and posting dates. We agree a schedule together and record the dates in your campaign brief.
Do we see content before it goes live?
Yes. Creators share drafts for your feedback. Agree any revisions directly with your agent.
Who owns the content? Can we reuse it?
Usage rights, reuse and any paid advertising should be agreed in the campaign contract before content is made. Discuss the channels and usage period you need with your agent.
What if a post underperforms?
Your weekly updates show the figures, what happened and the next steps to discuss with your agent. Agreed deliverables and any performance commitments belong in the campaign agreement.
How and when do we pay?
Your agent agrees the schedule with you. Campaigns can use upfront, instalment or final invoices, each with its own amount and due date. Payment is by bank transfer.
Can we cancel a campaign?
Speak to your agent before changing agreed work. Any cancellation arrangements follow your campaign agreement.
Still working out your brief? Set up a kickoff call and talk it through with us.
Planning a creator campaign?
Tell us what you sell and when. We'll come back with creators who fit.
Email us and we'll arrange a kickoff call.